Method Sequences
Ordered mini-workflows that combine methods into practical sequences. Add an entire sequence to your playlist in one click.
Startup Validation
From problem to testable hypothesis
When you have a pain-point but no structured way to test it
Customer development to first product spec
Steve Blank's customer development approach from framework to first product spec
Core Lean Startup loop
Working through the core Lean Startup loop from first iteration to fit
Hypothesis to pivot decision
Starting with a hypothesis, testing it cheaply, deciding whether to stay or change direction
Customer Discovery
Product Design & Prototyping
Agile Delivery
Business Model & Strategy
Broad model to testable hypothesis
Layering from broad business model to core value prop to startup-focused testable hypothesis
Market structure to growth strategy
Understanding your market structure before deciding how to grow it
Metrics & Growth
Align before measuring
Aligning the team around what matters before building out a full metrics stack
Funnel to constraint to experiment
Diagnosing your growth funnel, picking the constraint, then running experiments
Innovation & Strategy
Open Innovation
Audience & Founder Growth
Minimum viable audience to growth
Finding your minimum viable audience, building in the open, measuring what drives growth
Acquisition to compounding growth
Understanding how you get users, measuring their behaviour, designing a compounding engine
Scaling
Validate at small scale before committing
Validating at small scale before committing to full operational scaling
Deep tech or hardware development
Deep tech or hardware development — assess readiness, test the prototype, pilot, then scale