Blog
Practical insights on innovation methods, design thinking, and building better products.


Where AI Gets Innovation Wrong
LLMs give confident innovation advice that's often dangerously wrong. Here are the failure patterns every founder and innovation leader should know.

No Silver Bullet
Methods aren't magic - but they're the glue and grease your startup needs to stop guessing and start building with purpose.

Introducing VenturePunks: AI-Matched Investors for Your Portfolio
After years of working with startups, investors, and accelerators, I built a privacy-centric, white-label matchmaking platform that scores every investor against your startups using four independent signals.
Posts

Pt 3: Why Some Innovation Methods Explode While Others Fizzle
How to spot stable method molecules, avoid unstable ones, and build your own sequences. The practical guide to chaining innovation methods that actually work.

The Most Significant Innovations in Human History
Fire to CRISPR: a tour through the innovations that reshaped civilisation - from the mastery of fire to artificial intelligence, with every breakthrough in between.

Pt 2: The Periodic Table of Innovation: A User's Guide
How to read the Periodic Table of Innovation — families, difficulty levels, cross-family bonds, and how element position tells you what a method does.
Updates

10 New Methods: Design, UX and Research
Ten new methods covering information architecture, design critique, mood boards, service blueprints, and user research techniques for product teams.

10 New Methods: Strategy, Ops and Growth
Ten new methods covering GTM planning, innovation measurement, Wardley Maps, process modelling, and growth tactics for product and strategy teams.

10 New Methods: Product, Agile and Research
Ten new methods covering Scrum ceremonies, customer research, prioritization frameworks, and pricing - the building blocks for teams shipping better products.
