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Working through the core Lean Startup loop from first iteration to fit
Build-Measure-Learn is the core feedback loop of the Lean Startup methodology, developed by Eric Ries - a disciplined cycle where teams build the smallest possible testable version of an idea, measure real customer response with actual data, and learn whether their assumptions were correct before deciding to persist, pivot, or stop.
The Pivot or Persevere meeting is a structured decision-making ritual from Lean Startup methodology that uses validated learning data - not gut instinct or sunk cost reasoning - to answer the most consequential question any startup faces: should we fundamentally change direction, or stay the course with greater conviction?
Product/Market Fit is the critical milestone where a product satisfies strong, genuine market demand - evidenced by organic growth, high retention, and customers who would be truly disappointed if the product disappeared - and represents the single most important threshold any startup must cross before it is ready to scale.
