Startup Validation

From problem to testable hypothesis

When you have a pain-point but no structured way to test it

Add all 4 methods to your playlist and start working through the sequence.

Challenge Brief

A successful innovation begins with a great challenge - it can be a problem or an opportunity.

Problem Interview

A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.

Solution Interview

A solution interview is a form of a customer interview to test if you are on the right path.

From problem to testable hypothesis

Challenge Brief

Problem Interview

Solution Interview

Lean Canvas