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When you have a pain-point but no structured way to test it
A successful innovation begins with a great challenge - it can be a problem or an opportunity.
A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.
A solution interview is a form of a customer interview to test if you are on the right path.
A one-page business model template designed specifically for new product concepts, focusing on customer problems and solutions delivered through a unique value proposition.
