Customer Discovery

Test assumptions before research

Surfacing what you don't know before planning how to test it

Add all 3 methods to your playlist and start working through the sequence.

Surface Assumptions

A systematic approach for identifying and prioritizing the critical assumptions underlying your product concept before testing with real users.

Research Plan

Every challenge is different, so take some time to develop and execute a research plan that's custom made to deeply understand your challenge.

Problem Interview

A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.