Business Model & Strategy

Problem to market to model

Starting with a clearly defined problem, finding the market, building the model

Add all 3 methods to your playlist and start working through the sequence.

Challenge Brief

A successful innovation begins with a great challenge - it can be a problem or an opportunity.

Total Addressable Problem

Total Addressable Problem is a reframing, and asks teams to focus on creating new markets - on what's possible.

Business Model Canvas

All the substance of a business plan without the months of writing, with 9 essential elements that transform customer needs into money-making ventures.