Customer Discovery

New market validation

Validating a new market or rethinking an existing one from a customer-need perspective

Add all 3 methods to your playlist and start working through the sequence.

Jobs to Be Done

Jobs to Be Done reframes product strategy around the underlying progress customers are trying to make in their lives - not their demographics or feature preferences - delivering a far more durable explanation of why products succeed or fail, and where real innovation opportunity lives.

Four Steps to the Epiphany

Four Steps to the Epiphany gives startups a systematic methodology for searching - not executing - their way to a repeatable, scalable business model by putting customer discovery and validation before product development and scale.

New market validation

Jobs to Be Done

Four Steps to the Epiphany

Problem Interview