Metrics & Growth

Focus, experiment, monitor

Setting your focus metric, running experiments, monitoring the full funnel

Add all 3 methods to your playlist and start working through the sequence.

North Star Metric

One powerful metric that captures the core value your product delivers to customers, aligning your entire organization around sustainable growth that benefits both users and business.

A/B Testing

Run controlled experiments comparing two versions of something to find out which one actually performs better - with data, not opinions.

Pirate Metrics (AARRR)

A five-stage growth framework that tracks your customer lifecycle from first contact to loyal advocate, helping you find exactly where users drop off and how to fix it.