Fundraising

Want to raise the funds your mission deserves? The Fundraising playlist is your practical guide to securing support from donors, investors, and grant-makers. From crafting a compelling case for support to building lasting relationships with funders, these methods help you communicate your value clearly, inspire confidence, and turn one-time supporters into long-term partners.

• Stronger Pitches: Learn how to articulate your mission, impact, and ask in ways that resonate with funders and investors.
• Better Donor Relationships: Move beyond transactional fundraising to build meaningful connections that drive loyalty and repeat giving.
• More Efficient Campaigns: Use proven methods to plan and execute fundraising campaigns that get results without burning out your team.
• Data-Driven Decisions: Understand what's working, what isn't, and how to use insights to continuously improve your fundraising approach.
• Broader Funding Mix: Discover strategies for diversifying income streams across individual giving, grants, corporate partnerships, and earned income.

How to Use the Fundraising Playlist:

• 1. Understand Your Funders: Start with methods that help you identify and understand your ideal funders - their motivations, priorities, and decision-making criteria. The better you know your audience, the more compelling your outreach becomes.

• 2. Craft Your Case for Support: Use storytelling and value proposition methods to build a clear, compelling narrative around your mission and impact. A strong case for support is the foundation of every successful fundraising effort.

• 3. Build and Segment Your Donor Base: Apply segmentation and targeting methods to organise your donor pipeline and tailor your approach to different audiences - from major gift donors to community fundraisers.

• 4. Run Your Campaign: Use planning and project management methods to design and execute your fundraising campaigns, events, and appeals. Keep your team aligned and your messaging consistent.

• 5. Nurture Relationships and Retain Donors: After the ask, use relationship-building methods to steward donors, report on impact, and create the conditions for long-term loyalty.